campaign | Student work
SPOTIFY | YOUR DAILY DRIVE
Spotify's 'Your Daily Drive' feature has been used for travel reasons, but the problem is the feature is not being used enough ever since COVID-19. Spotify needs to have a solution for this, which is why I created a campaign to create a new meaning and use for the 'Your Daily Drive' feature.
My role | Concept, layout design, typography, mockup design
Tailored content for everyone
After the personalization "quiz" is complete, Spotify will take the music and podcasts the user already listens to, but now pair visuals on the screen that are related to their chosen tags.
This will give them the push to be motivated while listening to their favorite music and podcasts.
GETTING TO KNOW THE USERS
With the new version of 'Your Daily Drive', users will be prompted right away on the home screen to choose what motivates them, including health, self help, career and more.
After, the users will be given a list of tags to choose from that gets into the specifics of their chosen motivator to help Spotify understand the user on a deeper level.
Reaching every hobby
Since the new purpose of "Your Daily Drive" is to focus on hobbies / aspirations, hitting home to people in print is important. So, Spotify will have print ads in niche magazines that will emotionally hit with these magazines readers.
